Nyōō is a small independent style brand founded by Lucy Jo Newell and Nicholas Newman, inspired by nostalgia for a slower paced world.
Every garment is thoughtfully created from scratch by Lucy in her Sheffield studio, from pattern cutting to manufacture, packaging and marketing, with prints inspired by Nick’s paintings. Promoting ethical and sustainable production, slow fashion and body positivity, Lucy makes everything to order, so little to no wasted fabric or materials are wasted and garments can be made to arrange of sizes. She uses natural, organic and recyclable materials along with deadstock and fabric roll ends, so most items are only available in small runs.
Nyōō’s printed items are silkscreen printed with water-based eco-friendly inks and their packaging and branding is 100% recyclable.
Alongside her handmade items, Lucy handpicks some high-quality vintage pieces that complement nyōō’s collection.